Allsteel Flexplace Campaign

To help meet the post-Covid demand for quality Work-from-Home and Direct-to-Consumer office furnishings, Allsteel launched its first ever Flexplace Campaign. It would require creating an extensive library of visuals on a tight timeline. To do so, Allsteel partnered with OFM to lead project planning, creative concepting and photography and video production, as well as retailer online brand stores.

Role: Project Planning, Moodboarding, Art Direction, Photography & Video Direction, eComm Retailer Brand Pages