Summary

 
 
 

Award-winning creative leader producing acclaimed work with emerging design agencies and global companies. Extensive experience in brand strategy and development, identity systems, and multi-faceted marketing campaigns. Blends strategic thinking and creative problem-solving with hands-on experience in delivering purposeful, focused, and cost-saving solutions to both internal and external clients. 

Capabilities

Creative Leadership & Mentorship, Brand Development, Creative & Art Direction, UI/UX/Web Design, Project Planning & Management, Photoshoot & Talent Management

Tools

Adobe Creative Cloud (CC), Adobe XD, Mailchimp, Trello, Jira, Wrike, Keynote, Office 365

Experience

 

Creative Manager, insightsoftware

Led in-house creative team and external partners in fast-paced SaaS environment, successfully delivering over 40 brand and marketing design projects per week, including 2000+ social media assets and 100+ product marketing brochures annually. 

  • Oversaw cross-functional team communication and workflows, managing creative resources and project timelines based on negotiated service-level agreements.

  • Oversaw development of internal design standard operating procedures library.

  • Managed ongoing development and execution of brand guidelines, including rollout and communication of quarterly updates.

  • Led marquee project kickoffs, managing creative brief development, research, and key design checkpoints through project completion.

 

Senior Art Director, OFM

Led creative team in producing best-in-class marketing tools. Brand identity development for home and office furniture brands, including style guidelines, eCommerce websites, email and social media campaigns, video production and marketing collateral. Streamlined production workflow across multi-functional teams. Developed and implemented corporate brand guidelines for internal and customer communications.

  • Led team of designers through hands-on mentorship, overseeing cross-organizational communication, project workflow, management and scheduling. 

  • Developed and implemented brand guidelines for HON Basyx work-from-home furnishings. Oversaw design and management of consumer website. Directed brand store presentation for Amazon and Wayfair. 

  • Managed and directed image asset production for Allsteel, HON and HON Basyx, including studio photography, video, CGI development, talent management, location scouting and scheduling.

 
 

Art Director, Jeff Shuller Design

Partnered with creative agencies and clients to develop brand & identity programs, marketing collateral and annual reports, UI/UX design, digital advertising, illustration and environmental graphics. 

  • Designed print and digital marketing campaign for AstroTurf in partnership with FWV Distilled agency. 

  • Illustrated and directed production of the Sarah P. Duke Gardens annual report in partnership with Stop Studios. 

  • UI/UX development for UC411.com, Canada’s leading education assistance website.

  • Worked with global marketing company MediaSpan to design web and email campaigns in sponsorship with Perrier, US Air Force, and Universal Studios. 

 
 

Marketing Communications Design Lead, Cree

Led development of New Product Introduction marketing communications for $1B LED lighting company. Hired and directed web designer. Built network of creative partners, including photographers, exhibit designers, video production companies, CGI developers and graphic designers.  

  • Developed and implemented brand identity system and guidelines for Lighting division, including marketing collateral, web campaigns, videos, and product and application photography.  

  • Partnered with Corporate leadership to develop enterprise-level brand guidelines.

  • Managed development and production of global product catalog. 

  • Designed annual exhibit booth graphics for LightFair International trade show and conference.

Senior Graphic Designer, Ulanguzi Creative

Art directed and designed award-winning advertising and marketing campaigns. Developed comprehensive brand guidelines. Led creative collaboration with copywriters, photographers and graphic designers. Directed creation of visual language for interactive websites, sales collateral, direct mail campaigns, and environmental customer-experience graphics.  

  • Designed brand identity system and ad campaign for The Westin Raleigh hotel and luxury condominiums. Advertising featured in Architectural Digest and USA Today. 

  • Designed brand identity system and ad campaign for New Bern Grand waterfront marina and resort, including website UI/UX, advertising, sales collateral and sales center experience.

  • Designed award-winning charitable direct mail campaigns to recognize Ulanguzi's clients and partners.

Graphic Designer, FutureMedia

Graphic Designer, IBM

Recognition

Triangle ADDY Awards: Best in Show: Interactive / Three Gold / Four Silver

District ADDY Awards: Silver

NC MAME Awards: Best Website / Best Brochure / Best Ad

LD&A Magazine: Recognition for Outstanding Advertising

Education

Bachelor of Fine Arts / Communication Arts Program / East Carolina University